Nick Labbe

LOTO-QUÉBEC CELEBRATES 50 YEARS

In January 2020, Loto-Québec decided to bring back the two best things from 1970: its very first lottery, the Loterie Mensuelle, and Quebec’s most trusted news anchor, Bernard Derome. But not the legendary anchorman as he would be today – the 1970 version.

The project was 100% crafted and produced by our team and rendered for TV by a computer in Julien’s basement.

It was featured on CBC and many other French Canadian news outlets. It also relaunched Bernard’s public career after more than 15 years away from it.

Copywriter: Nick Labbe
Art Director: Pascal Tremblay
Creative Tech: Julien Roub Charland
CD: Chris Jones
ECD: Alex Bernier