Case Study

A walk around the Minecraft world.

THE ELECTION BEFORE THE ELECTION

Rock the Vote asked kids under 18 to vote and learn about the voting process right before the 2020 US elections. The day before the real election, results were published to show America what the youth wanted for the future of the country.

For this project, we created, from scratch, a Minecraft world with a real-world live voting platform and a full digital campaign

The project was featured on NPR, The Verge, CBC, The Gamer, Creativity, Adweek, Campaign, and made the Top 5 in three categories for Fast Company World Changing Ideas 2021.

Copywriter: Nick Labbe
Art Director: Pascal Tremblay
Creative Tech: Julien Roub CharlandGame designer: Nick Labbe, Pascal Tremblay, Julien Roub Charland
CD: David Allard, Jo Lavoie
ECD: Alex Bernier
And a lot more at Sid Lee and BLVD.